Social engineering by Avaaz, Purpose and 350 over the years has been exclusively focused on increasing market share for themselves. This, in turn, keeps Wall Street foundation funds flowing into their coffers. Market share, acquired through advertising (i.e. branding), has been demonstrated by these cults and PR firms to be designed to deceive consumers into believing they are making a difference when they are not.
As with other Wall Street-backed political campaigns, Avaaz, Purpose and 350 engage in false advertising, more commonly known as fraud. Like earlier campaigns, promoting supposedly green products or projects that turned out to be bogus (i.e. Keystone XL, clean energy, and fossil fuel divestment), the new economy form of Free-Market environmentalism only benefits Wall Street and its stable of NGOs–not the environment.
This marketing sophistry is particularly appealing to over-consumers in countries like the US, who do not want to make any sacrifices, preferring to be sold fantasies about magical capitalist-friendly solutions, in which all lethal downsides and toxic side effects are strategically concealed from them. Indeed, part of the magical thinking — sold by Avaaz, Purpose and 350 — is that progressives have inside knowledge about this clever stratagem, while the ignorant masses are tricked into being green without knowing it.
The arrogance and ignorance of progressives, along with unlimited funds from Wall Street, is what makes this advertising effective. The same people who were conned into buying electric cars that use environmentally-destructive methods to obtain rare earth minerals in their fabrication, are now oblivious to the new economy shell game. The same idiots who bought into biofuel — whose plantations cause mass starvation and displacement of indigenous peoples — now reflexively participate in promoting Wall Street’s agenda as something new.
The fact there is no substance to the empty promotions by new economy celebrities like Naomi Klein is perhaps what progressives find most enticing. Without any actual plan — other than advertising — there is nothing to debate. In that way, their imbecility is secure from attack, free to follow pipe dreams and pied pipers till the end of time.