In their recent book, “The Death and Life of American Journalism,” Robert McChesney and John Nichols tracked the number of people working in journalism since 1980 and compared it to the numbers for public relations. Using data from the U.S. Bureau of Labor Statistics, they found that the number of journalists has fallen drastically while public relations people have multiplied at an even faster rate. In 1980, there were about .45 PR workers per 100,000 population compared with .36 journalists. In 2008, there were .90 PR people per 100,000 compared to .25 journalists. That’s a ratio of more than three-to-one, better equipped, better financed.
—PR Industry Fills Vacuum Left by Shrinking Newsrooms, Pro Publica