Controlling Consciousness

The role of public relations (PR) in producing ‘discursive monoculture’ is currently in vogue with communication scholars. As an instrument of social control, the goal of PR is to dominate discourse, and to keep out alternative views.

Using PR, the donor elites in the US — MacArthur, Ford and Open Society foundations — set the civil society agenda. Human rights indicators — set by governments, NGOs and civil society — thus reflect the interests and bias of ‘the power elite’.

Access to communication technology and services is one obstacle to democratic renewal; overcoming the obstacle of communication gatekeepers requires that they be recognized as such. There are no neutral players in the netwar of ideas about privatization.

Consumers remain largely unaware that investigative journalism in mainstream media is extinct. Corporate and government public relations agents have filled the void with propaganda posing as news.

Wall Street’s vertical integration of controlling consciousness is based on five components: ownership of media, fabrication of news, integration of advertising with state propaganda, financing of foundations and brokerages, and co-option of NGOs and grassroots groups.

FURTHER READING

Charms of Naomi: the Mystique of Mass Hypnosis

Communication: the Invisible Environment

A Culture of Imbeciles

Dependence Limits Strategies

Distorting Reality

Illuminating Private Equity

The Point of Protest

Welcome to Netwar

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s